Radio 1 Promo

Client:
BBC

Agency:
RedBee Media

Discipline:
Design

Animation
3D

A very colourful vibrant promotional ad to present the big talents to come from the UK in recent years. Using the tagline 'The beating heart of new music', we had used the famous 'white disc' from the Radio 1 logo to radiate unique sound waves to the musical artists' music, giving each artist a unique colourful section in the promo.